Part presentation folder, part media kit, and all marketing, a new product kit will help you arm your salespeople with the tools they need to do their jobs more effectively, while providing valuable information to prospects, customers, and members of the media to help them better understand the benefits of the new product you've created.
Start with a pocket folder, and fill it with product literature specific to your new product. Include a news release. Add a CD/DVD with a demo of your new product in action, including interviews with key members of the design and development teams. Make it a presentation worthy of the effort, time, and commitment you've put into bringing your product to market.